Heineken launched their new Open the City edition bottles, featuring the names of 6 major cities around the world. To promote this, we created a 4-metre tall Heineken bottle with a 360-degree functioning touchscreen built-in. Consumers could select one of the cities and see 360° views of the city. The consumer would then have to spot Heineken bottles around the city to win a prize. This activation featured the world’s shortest throw projectors inside the bottle, engineered at Thwack for an even shorter distance!

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