To promote the new Hyundai i30, the vehicle itself was converted into a gaming console. Consumers could sit in the driver’s seat, where a racing game was displayed on the interior of the windscreen using projection mapping. The steering wheel of the car functioned as a controller for the game, and high-scores were shown on a large format screen to increase participation. For further interaction, the rear windscreen of the vehicle was made into a functioning touch-screen displaying a digital brochure. For social media integration, players could log in and share their scores via Facebook.