We transformed an unused storage area at Makro Woodmead into a premium, immersive Jameson experience.

The custom-built space showcased the full Jameson portfolio from Original to Select Reserve, IPA Edition, and Stout Caskmates, through interactive elements like an AI-powered bartender, live bottle engraving, and 3D interactive Jenga-style game. Designed with sustainability, durability, and consumer in mind, the installation created dwell time, sparked conversation, and drove sales, while providing a flagship example of how experiential activation spaces can merge education, engagement, and conversion in a high-traffic environment.

We brought Hennessy to life at Back to the City 2024, through an immersive, urban-inspired activation that highlighted its versatility and vibrant character. The experience reinforced Hennessy’s positioning as the “Official Spirit of the NBA,” strengthening cultural relevance among younger, lifestyle-driven audiences.

Aligned with the global “Made for More” campaign, the activation showcased how Hennessy fits multiple social occasions: casual or celebratory and is mixable in creative cocktails beyond traditional serves. Interactive elements and striking visuals encouraged trial, engagement, and conversion, creating memorable brand moments and cementing Hennessy as a contemporary, dynamic spirit in high-traffic retail and social environments.

We brought the energy of the city to life with a giant, custom-built Hennessy boombox that served as the centerpiece of the 2023 Back to the City activation.

The immersive installation combined bold  design with interactive elements, inviting consumers to engage with the brand in a playful, memorable way. By merging experiential storytelling with a high-impact design and floor plan, the activation amplified brand presence, created social buzz, and positioned Hennessy as both innovative and culturally connected in a high-traffic urban environment.

We developed a modular, tech-enabled gondola end that transforms traditional shelf space into a dynamic, interactive retail experience.

Designed for high-volume liquor retailers, the units feature RFID-triggered content, pressure sensors, and real-time stock monitoring, allowing multiple brands to rotate seamlessly. The smart gondola educates and engages shoppers, drives dwell time, and improves operational efficiency for store teams.

With a premium, future-proof design and interchangeable branding, the solution delivers a scalable platform for ongoing innovation, helping Pernod Ricard maintain a consistent, high-impact presence in competitive liquor aisles nationwide.

Hennessy & NBA wanted to showcase their latest partnership at the ever popular Zoo Lake, with fun and games for the whole family while watching live musicians and performers.

We built a custom half-court with a short coded mini-game and projection mapping, where users needed to follow floor prompts to score points, users were able to login through social media and share their involvement at the event. Also included was a three pointer station for those wanting to test their skills.

To introduce the sim-only cellular provider, me&you mobile, we created an interactive link to the LED display facing the Sandton Gautrain station. This link allowed messages to be shown that directly addressed individuals walking past. An observer at street level would write the messages using an app, and instantly post them to the screen, so it appeared as if the character on-screen was talking to people.

We created an interactive, 3D virtual show-room for BCE, a catering supplies company, using Oculus Rift and a video wall.

To showcase the capabilities of Matrix vehicle tracking, we created an interactive game to be played at an insurance conference. Attendees downloaded an app using wifi provided on the display stand, and then could see the location of all players both on the app, and on a video wall. This was a capture-the-flag game, and the virtual flag was transferred from player to player by standing close to the current holder. Whoever had the flag at the end of each round was declared the winner. Tracking was achieved by placing i-beacons around the conference venue.

The Mail&Guardian wanted to tell South Africans that they are Africa's largest online news portal. To do this, we displayed the site on Africa's largest digital screen. Passers-by could then scroll through the page using tablets at street-level.

In order to increase social interaction at the Vodacom Durban July, we gave all VIPs RFID bracelets. These could be used at any of the many digital podiums placed throughout the venue. By scanning a bracelet on the podium, a photo would be taken of the VIP and instantly uploaded to Facebook, bringing a Facebook Like into real life.

Heineken launched their new Open the City edition bottles, featuring the names of 6 major cities around the world. To promote this, we created a 4-metre tall Heineken bottle with a 360-degree functioning touchscreen built-in. Consumers could select one of the cities and see 360° views of the city. The consumer would then have to spot Heineken bottles around the city to win a prize. This activation featured the world's shortest throw projectors inside the bottle, engineered at Thwack for an even shorter distance!

Beame is always by your side. To demonstrate this, we took delegates at a conference on a virtual road-trip. Delegates would sign in via social media accounts on a tablet, and then could choose from several road-trip locations, as well as pick the music to be played. The road-trip was created inside an original Mini using several projectors mapped to each of the windows. At the end of the journey, Beame would appear in the rear window and a photo would be taken and shared to social media.

To introduce PPC Cement's new mixing ratio a game was devised to be played on a touch-screen video wall. Players selected the amount of cement, sand and stone to be mixed in and if they got the ratio correct, would be given a congratulatory message and a prize.

As one of the first banks to offer a mobile app, Nedbank wanted a way to get customers used to the idea of app-based banking. To do this we created a larger version of the app that could be used with Air Scan gesture control on a video wall. This activation ran in malls and increased downloads of the app.

We built the Standard Bank Prestige Lounge at O.R. Tambo International Airport. This lounge provided cellphone charging points, coffee, and shoe polishing stations for weary travellers. Access to the lounge also included lockers and exclusive invites to events for those who signed in. The lounge was covered on lifestyle show Top Billing and continues to be a favourite of those travelling through Johannesburg.

To promote the new Hyundai i30, the vehicle itself was converted into a gaming console. Consumers could sit in the driver's seat, where a racing game was displayed on the interior of the windscreen using projection mapping. The steering wheel of the car functioned as a controller for the game, and high-scores were shown on a large format screen to increase participation. For further interaction, the rear windscreen of the vehicle was made into a functioning touch-screen displaying a digital brochure. For social media integration, players could log in and share their scores via Facebook.

To launch the BMW 1 Series a game was created where consumers in popular nightspots around South Africa could race against each other using tablets as motion-controlled steering wheels to drive a 1 Series around a track shown on a huge screen. Results and photos could be shared to social media, spreading the word far beyond the physical activation. 

While consumers waited in line to receive a bespoke Coke can, they were able to tweet their own names to be added to the side of a giant can displayed in the same area. At the same time, a machine was set-up to create a floating version of the Coca-cola logo in bubbles.

To showcase the HP Envy 4 we built a massive working scale version of this powerful ultrabook. Consumers could step on the keys to create music tracks for a Build Your Beat game. Completed tracks could be shared to social media as well as downloaded to the creator's smartphone.

To inform consumers of the new Lifestyle Confessions packaging, while also reinforcing the brand's place in the market, a girl's room was created as an activation in malls. This encouraged young women to enter secret confessions that could be posted anonymously, before being printed out and attached to a display wall. This was rewarded with sweets from an automatic dispenser, and encouraged discussion around the product both online and in the real world.

The Lincoln MKZ was launched at the Dubai Motor Show where test-drives where not allowed. To get around this we created a virtual test-drive using projection mapping inside the vehicle. Consumers where taken on a chauffeur-driven journey by a driver who explained the features of the vehicle. Tablet integration allowed a consumer to make adjustments to the ride, including mood lighting and music

To launch the Citroen DS3 Cabrio, we created a 4D racing experience. Consumers remotely controlled custom-built DS3 models around a track. Light switches around the track would set off weather hazards inside the players' booths, including wind, snow and heat waves. Players logged in using Facebook and Google+ for social integration.

To demonstrate the speed of the Nokia Lumia, consumers were invited to post to social media using their own phones, racing against a promoter using the Lumia. Posts, the challenge, and a live video feed were all displayed on the large digital LED screen on the Sandton Eye, at one of Johannesburg's busiest intersections, so that other members of the public could also be included.